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Frequently Asked Questions & Tips

What is the value of Promotional Products?
The value of promotional products is their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost the the advertiser.  The information contained herein will provide ideas and information of how promotional products can serve as an effective medium to meet your advertising and marketing needs.

Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it's all about, and nothing does the job better than promotional products. Studies have shown that promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come.  Promotional Products are the medium that remains to be seen!

What are Promotional Products?
Promotional products -imprinted with a company's name, logo or message- include useful or decorative articles of merchandise that are utilized in marketing and communication programs. Imprinted products that are distributed free are called advertising specialties. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, commemoratives and awards are also considered promotional products.

Promotional Products Defined:
Ad Specialties have three key elements. They carry an advertising or promotional message, the message is placed on (or with) a useful item and they are given with no strings attached.
Like subtle billboards, ad specialties constantly suggest business, brand names and slogans. Popular ad specialties include pens, coffee mugs and desk caddies.
Premiums are promotional products that are offered as an incentive for a specific action. If a consumer mails a proof-of-purchase to a get a T-shirt, he is responding to a premium offer. If a fan buys a ticket, attends a sports event and receives a free baseball cap, he's also responding to a premium offer.
Business Gifts are given by companies to their customers, employees and influentials. Typically, business gifts are not extravagant and can't be considered as a means to buy business. However, they are intended to influence. The reasons cited most often by companies for giving gifts include: To thank customers, develop business and recognize employee performance and longevity.

How is Promotional Products Marketing used?
Since Promotional products can be used alone, or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry counselors are business gifts, employee relations, orientation programs, corporate communication and at trade shows to generate booth traffic. They're also effective for distribution programs, co-op programs, company stores, generate new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employees incentive programs, new product or service introduction, marketing research for survey and focus group participants.

What are the Advantages of Marketing with Promotional Products?

Promotional Products marketing fits any advertising budget, compliments other media, can be directed to selected audiences and remain to repeat the advertising message each time the products is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.

Why are Promotional Products so great for Advertising?
They promote image and brand awareness. They also can be a valuable tool for introducing or reinforcing marketing of products and services. Promotional Products are great for generating sales leads, for example at trade shows or corporate events.

Key to Integrated Marketing with Promotional Products:
Adding a promotional product to the media mix generates favorable attitudes toward a print ad in all cases (up to 44%). The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of a brand.* (*Source: 2008 study of 18-34 year olds conducted by researchers at LSU and UT at San Antonio).

What kind of Promotional Products are available?
There are literally tens of thousands of different types and styles of promotional products. Examples of common items include: Pens, calendars, T-shirts, caps, coffee mugs, calculators, keychains, desk accessories and bumper stickers. It's also possible to obtain custom items not found in catalogs as well as designing, creating and producing your "Unique" item.

What are the Top Ten Uses of Promotional Products?
Brand Awareness, Trade shows, New Customer/Account Generation, Dealer/Distributor Programs, Public Relations & Events, Not for Profit Programs, New Product/Service Introduction, Employee Service Awards and Customer Referrals.

What Products are the Most Popular?
Apparel/Wearables, Writing Instruments, Desk-Office-Business Accessories, Calendars, Bags, Glassware-Ceramic, Recognition Awards-Trophies-Jewelry-Clocks/Watches, Buttons-Badges-Ribbons-Stickers-Magnets, Automotive Accessories, Travel Accessories-Sporting Goods-Leisure Products, Computer Products, Housewares-Tools, Games-Toys-Playing Cards-Inflatables, Textiles, Electronic Devices & Accessories. *Product categories listed in order of popularity.

How big is the Promotional Products Industry?
More than $15.6 billion annually, according to the 2010 PPAI report. Research conducted by LSU and Glenrich Business Studies.

Promotional Products Facts & Figures:
- 71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. Of this group, 34% had the item on their person.*
- Of an audience consisting of the average American consumer, (44%) reported receiving a promotional product in the last 24 months.
- What's more, 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.
- 89% of consumers surveyed could recall the name of the advertiser on a promotional product received in the past 24 months.
- In comparison only 53% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.
- Furthermore 76.2% could recall the advertiser, the message and the promotional product received.
- 83% of respondents like receiving a promotional product with an advertising message.
- 48% would like to receive promotional products more often.
- 69% generally keep the promotional product if they have a use for it.
- 36% generally give the product to others if they don't have a use for it-ensuring additional exposure for the advertiser.
- 35% generally keep the product if they like the advertiser.

- 52% of respondents
did business with the advertiser after receiving the promotional product.*
- 52% of participants reported their impression was more favorable after receiving the item.*
Repeated Exposure:
Amount of time Promotional Products are Generally Kept -most people keep them for more than a year:**
- More than 4 years 21%
- 2 to 4 years 19%
- 1 to 2 years 27%
- 6 to 12 months 21%
- 1 month 12%
Why keep Promotional Products For So Long?

- 76% found the item useful
- 20% thought the items was attractive
- 1% refer to the item for information.
- 3% other.*
Positive Impact On Brand Image:
Recipients of promotional products have a significant more positive opinion of a business through:
- More positive overall image.
- More positive perception of the business.
- Higher likelihood of recommending the business.
- Higher likelihood of patronizing the business.***
Preferred Location For Business Information:**
- 52% of respondents look to calendars (an additional 12% use a desk calendar) when they need to check the date/day of the week.
- 50% of respondents turn to their personal address book (rather than online or yellow pages) to look up information for their important service providers such as family physicians and insurance agents.
- 42% of respondents prefer to have the information for their favorite pizza delivery restaurant on a magnet on their fridge.
- 23% of respondents prefer to have their vet's information on a refrigerator magnet.

Increase Trade Show Traffic:
- 72% of tradeshow attendees who received a promotional product remembered the name of the company that gave them the product.
- 76% of attendees had a favorable attitude toward the company that gave them the product.
- Including a promotional product with a pre-show mailing increases the likelihood of an attendee stopping by the booth.
- As a rule, promotional products of greater value generate more sales leads than products of lower value.****

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